The Street Smart campaign takes the iconic Mike Tyson face tattoo and gives it a more dangerous spin. While his tribal design may already look like a warning not to mess with him, forgetting the fact that he is known as the undisputed heavyweight champion of the world, the Street Smart campaign 'tattoos' reflect a different type of danger. One that involves the safety of pedestrians.
Conceived and executed by Sherry Matthews Advocacy Marketing, an ad agency based in Austin, Texas, the Street Smart campaign makes such obvious statements as "Kids don't come with turn signals" and "You can't fix a pedestrian at a body shop." It was creative directed by Rob Buck, Wally Williams and Charles Webre. The images were shot by photographer Cade Martin.