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22 Examples of Female-Targeted Fitness Campaigns

From Sports Bra Pop-Ups to Body Projection Ads

— July 21, 2014 — Marketing
Motivating people to lead more active lifestyles can be a chore for anyone, yet speaking directly to specific demographics such as with these female-targeted fitness campaigns can really make a difference. Men and women lose fat, tone up and generally become fitter in different ways. By addressing these differences, women will not only feel more encouraged to get out and get fit, they will understand that results vary from individual to individual.

Examples of these female-targeted fitness campaigns include Nike Woman sports bra popups to help customers find the right support for their body type. There are also more traditional print ads that incorporate feminine colors and casts not to mention interactive campaigns including dance competitions.
6.8
Score
Popularity
Activity
Freshness
21
Female Fitness Street Art
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
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20
Healthy Dance Competitions
Healthy Dance Competitions
Jamba Juice's Blend in the Good Competition Wants to See Your Moves
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19
Hotel Fitness Initiatives
Hotel Fitness Initiatives
The Epiphany Hotel Encourages Travel and Fitness with Jawbone
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18
Relatable Fitness Ads
Relatable Fitness Ads
Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts
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17
Branded Yoga Events
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
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16
Barre Workout Promotions
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
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15
Female-Focused Athletic Retailers
Female-Focused Athletic Retailers
'Nike Kichijoji' Provides Personalized Services for Women
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14
Yin-Yang Fitness Ads
Yin-Yang Fitness Ads
Th O2 Wellness Club Campaign Urges People to 'Flip Your Life'
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13
Workout Partner-Seeking Apps
Workout Partner-Seeking Apps
The Sprinter App Helps Björn Borg Consumers Find Fitness Partners
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12
Sports Bra Pop-Ups
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
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11
Localized Fitness Campaigns
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
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10
Workout-Advertising Robots
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
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9
Stylish Exercising Ads
Stylish Exercising Ads
The Reebok Sports Club Campaign Focuses on Fashion and Health
<
8
Movement-Encouraging Workout Wear
Movement-Encouraging Workout Wear
The Nike Women Fall Line is Modeled by Pro Athlete Morgan Lake
<
7
Ugly Workout Campaigns
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
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6
Neon-Fueled Sport Campaigns
Neon-Fueled Sport Campaigns
Boost Your Workouts with the Adidas Stella McCartney SS13 Collection
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5
Model Workout Ads
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
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4
Ideal Body Projection Ads
Ideal Body Projection Ads
Fitness Center Campaign by Arseniy Laskaris Encourages Getting in Shape
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3
Electrically Feminine Sportswear
Electrically Feminine Sportswear
The adidas by Stella McCartney Spring 2013 Line is Vibrant
<
2
Humiliating Gym Campaigns
Humiliating Gym Campaigns
Fitness First's Giant Scales at Bus Stops Display Your Weight
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1
Gorgeous Athlete Campaigns
Gorgeous Athlete Campaigns
The Nike Women 'Make Yourself' Ads Feature Strong and Sensual Shots
<