Nike has invited women around the world to take up the Better For It challenge, whipping into shape to take on the world as a stronger individual. The campaign put together to spread the word shows just how strong a person will become -- and that doesn't involve muscle alone. By addressing negative inner thoughts, the Better For It campaign is incredibly relatable.
Yet each Better For It commercial goes beyond the negativity to show how determination and support can get participants past the pain and into the realm of growth. Amy Montagne, VP/GM of NikeWomen and Global Women's Training, says, “Every athlete has goals. And Nike is the link between you and your aspirations. We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”
What Makes This Trend Stand Out
- Relatable Fitness Marketing
- Opportunity to create marketing campaigns that address the negative inner thoughts and struggles associated with fitness and offer support and motivation.
- Personalized Fitness Apparel
- Opportunity to create personalized fitness apparel that helps individuals feel confident and supported during their fitness journey.
- Interactive Fitness Communities
- Creating interactive fitness communities that provide support and motivation through challenges and sharing experiences.
Sectors Adopting This
- Fitness Apparel
- Creating fitness apparel that addresses the unique needs of individuals and helps to boost confidence and motivation.
- Fitness Apps
- Developing apps that allow users to connect with others and provide support and motivation in their fitness journey.
- Fitness Equipment
- Creating fitness equipment that not only provides a physical workout but also incorporates motivational and supportive features.
