'BetterMe,' the fitness lifestyle company, has debuted 'BetterMe Health Coaching,' a digital application that helps users meet their goals. Contrary to regular fitness applications that simply provide users with a regiment and remind them to hit their goals, BetterMe first focuses on the psychological health of the consumer.
The basis for BetterMe's health coaching regiment is that individuals will achieve the best possible results when their mind is in the right place. If people are not genuinely committed to their goals or satisfied with their lifestyle, they will simply stop exercising and revert to where they are more comfortable. Due to this, BetterMe has a curated system of psychological coaching, personalized plans, and meditation-focused exercises that promote healthy mindsets while discouraging negative habits.
Image Credit: Shutterstock
What's Driving This Trend
- Psychology-focused Fitness Apps
- The integration of psychology into fitness apps creates disruptive innovation opportunities for the health and wellness industry, transforming traditional fitness apps into personalized, holistic platforms.
- Mental Wellness Coaching
- As mental wellness becomes a central focus for consumers, coaching apps that address the psychological barriers to achieving health and fitness goals are poised for growth and innovation.
- Personalized Fitness Planning
- The future of fitness apps lies in personalization, providing users with tailored plans that consider the user's current mental and physical state.
Who This Affects Most
- Health and Wellness
- The integration of psychology in fitness apps disrupts the health and wellness industry, offering consumers a more holistic approach to improving their mental and physical health.
- Mental Health
- Coaching apps that prioritize mental health offer disruptive innovation opportunities in the mental health industry, providing people with tools and resources to manage their mental health and achieve success in other areas of life.
- Tech and Mobile App Development
- Personalized fitness planning and psychology-focused coaching require innovative app development that leverages technology such as AI, machine learning and automation to deliver personalized and customized services.
