Sweden-based sports fashion brand Björn Borg unveiled the Sprinter app, which combines the brand's launch of its clothing line and its first fitness app. The apparel line has been creating durable fashion-forward workout clothes and will now embark on a technological platform.
The Sprinter app will allow users to connect with new fitness partners, which will encourage new relationships and broaden user's fitness goals. Sprinter boasts its simple structure of "sweat, swipe and socialize." The app's tagline lets users know how easy it is to set up a profile and find like-minded fitness partners who share similar goals and preferred activities.
By launching its clothing line along with Sprinter, the brand aims to share its "vision of feeling active and attractive." Te easy-to-use app connects with Instagram and Facebook so users can share pictures, workout videos, location and profile links.
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