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Hotel Fitness Initiatives

The Epiphany Hotel Encourages Travel and Fitness with Jawbone

— June 24, 2015 — World
The allure of new food and activities often make it difficult for travel and fitness to come together. However, in a new partnership with Jawbone, the Epiphany Hotel in Palo Alto is making it easy for guests to indulge in a stay that will easily allow for the upkeep of a healthy lifestyle.

The partnership comes in the form of a package that tracks fitness activity using the Jawbone band. If a guest does not have their own Jawbone for use, they are able to purchase one at the front desk. The hotel then challenges guests to 'Mission Fitness' with a map of the city showing how many steps it takes to get to different landmarks. The more a guest gets active, the more they are treated to incentives and activities that suit their individual fitness level.

After a long day of being active, the Epiphany Hotel also offers access to the gym, sleep aid kits and healthy food to help with recovery.
Trend Themes
1. Fitness Tracking Packages - Hotels are partnering with fitness tracker companies to offer packages that encourage guests to maintain a healthy lifestyle while traveling.
2. Interactive City Fitness Challenges - Hotels are creating interactive fitness challenges that motivate guests to explore the city and get active while earning rewards.
3. Health-conscious Hotel Amenities - Hotels are providing amenities such as access to gyms, sleep aid kits, and healthy food options to cater to the health and wellness needs of guests.
Industry Implications
1. Hospitality - The hospitality industry can leverage fitness tracking packages to attract health-conscious travelers and offer unique experiences.
2. Wearable Technology - Wearable technology companies can partner with hotels to provide their products as part of fitness tracking packages and expand their customer base.
3. Health and Wellness - Health and wellness industries can collaborate with hotels to offer specialized services and products that cater to the needs of health-conscious travelers.
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