The allure of new food and activities often make it difficult for travel and fitness to come together. However, in a new partnership with Jawbone, the Epiphany Hotel in Palo Alto is making it easy for guests to indulge in a stay that will easily allow for the upkeep of a healthy lifestyle.
The partnership comes in the form of a package that tracks fitness activity using the Jawbone band. If a guest does not have their own Jawbone for use, they are able to purchase one at the front desk. The hotel then challenges guests to 'Mission Fitness' with a map of the city showing how many steps it takes to get to different landmarks. The more a guest gets active, the more they are treated to incentives and activities that suit their individual fitness level.
After a long day of being active, the Epiphany Hotel also offers access to the gym, sleep aid kits and healthy food to help with recovery.
Key Themes Behind This Trend
- Fitness Tracking Packages
- Hotels are partnering with fitness tracker companies to offer packages that encourage guests to maintain a healthy lifestyle while traveling.
- Interactive City Fitness Challenges
- Hotels are creating interactive fitness challenges that motivate guests to explore the city and get active while earning rewards.
- Health-conscious Hotel Amenities
- Hotels are providing amenities such as access to gyms, sleep aid kits, and healthy food options to cater to the health and wellness needs of guests.
Where This Applies
- Hospitality
- The hospitality industry can leverage fitness tracking packages to attract health-conscious travelers and offer unique experiences.
- Wearable Technology
- Wearable technology companies can partner with hotels to provide their products as part of fitness tracking packages and expand their customer base.
- Health and Wellness
- Health and wellness industries can collaborate with hotels to offer specialized services and products that cater to the needs of health-conscious travelers.
