Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The HTC Grip Tracker Was Made In Collaboration With Under Armour

 - Mar 2, 2015
References: htc & gizmag
The HTC Grip tracker is a wrist-borne fitness tracker developed by the Taiwanese electronics giant in collaboration with Under Armour.

The collaboration sees the HTC Grip tracker integrate seamlessly with Under Armour Record, the apparel label's new fitness tracking app. The Record app lets users alog and track workouts, set challenges and goals and generate data from devices such as the HTC Grip.

The Grip is equipped with GPS and is capable of tracking a variety of metrics including distance and speed untethered, meaning you don't have to also have your smartphone on you. Its curved 1.8-inch PMOLED display can also display calls and notifications from connected smartphones.

What's interesting about this collaboration is that it brings together two brands that are relative upstarts in their respective industries but are joining forces to take on more established competitors.