The adidas by Stella McCartney Spring 2013 collection continues to change people's perception of sportswear. As stylish as they are sporty, the pieces could easily be worn outside of the gym without anyone thinking twice about it. Considering how the fitness fad is still going strong, it is no surprise that designers want to encourage women to keep up their healthy lifestyles with garments that promote such activities.
In this case, the adidas by Stella McCartney Spring 2013 collection is full of vibrant colors, bold patterns and slimming fits that are perfect for the spring and summer seasons. It especially gives hoodies a high-fashion boost. The pieces are now available online and in store at adidas.
Why This Trend Is Growing
- Fashionable Sportswear
- Designers are creating stylish, high-end sportswear pieces that can be worn outside of the gym, providing an opportunity for disruptive innovation in the activewear industry.
- Athletic-inspired Fashion
- The trend of incorporating athletic elements into fashion is growing, opening up possibilities for innovation in both the fashion and sports industries.
- Vibrant Athletic Wear
- Bold colors and patterns are becoming more popular in athletic wear, creating an opportunity for disruptive innovation in the production and marketing of colorful athletic apparel and accessories.
Industries Being Reshaped
- Activewear Industry
- The rise of fashionable and versatile sportswear is creating a shift in the activewear industry towards more stylish and tailored pieces.
- Fashion Industry
- The trend of incorporating athletic elements in fashion is creating opportunities for innovation in the fashion industry by combining style and function.
- Fitness Industry
- The popularity of vibrant athletic wear is driving innovation in the fitness industry to create more fun, colorful and appealing workout routines and equipment.
