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25 Athletic Advertising Approaches

From Pixelated Athlete Ads to Voyeuristic Athletics Ads

— August 1, 2014 — Marketing
The health boom is continuing to waver on and as cultural obsession with fitness continues, the concept of athletic advertising is expanding into new areas not previously associated with athletics. As of recently, the World Cup took the entire world by storm, which was used by marketers as an effective way to connect based on interest. Major sporting events aside, we're seeing athletic advertising spreading to include everything from vehicles to food.

The equating of physical fitness with product placement is a cunning tactic as seen within these athletic advertising examples as a consumer that has a positive feeling about something will be more inclined towards a purchase. What's more, the inherent topic of sexuality within athletic advertising also helps to create a positive image for viewers who are looking for a lifestyle rather than just a product.
5.8
Score
Popularity
Activity
Freshness
25
Opinionated World Cup Ads
Opinionated World Cup Ads
This ESPN World Cup Ad Showcases Fans' Opinions & World Cup Predictions
<
24
Sports Importance Commercials
Sports Importance Commercials
Dick’s Sporting Goods Promotes that Sports Matter to Students
<
23
Iconic Athleticwear Revival Ads
Iconic Athleticwear Revival Ads
The LACOSTE Polo of the Future Campaign Celebrates 80 Years
<
22
Sports Star Literacy Campaigns
Sports Star Literacy Campaigns
This Typeface Was Pounded by a Ukrainian Boxer for Awareness
<
21
Athletic Art Advertising Blogs
Athletic Art Advertising Blogs
#BecauseFutbol Lets Fans Share Their Branded World Cup Art Online
<
20
Sports Star Chaos Ads
Sports Star Chaos Ads
The Nike 'My Time is Now' Commercial is Brings the Soccer Stars
<
19
Prevailing Athletic Commercials
Prevailing Athletic Commercials
The Canadian Paralympic 'Unstoppable' Commercial Inspires
<
18
Athletic Arctic Awareness Ads
Athletic Arctic Awareness Ads
The WWF Global Warming Ads Spoof the Summer Olympic Games
<
17
Pixelated Athlete Ads
Pixelated Athlete Ads
The Ironage Keep Improving Campaign Captures Determination in Dates
<
16
Hilarious Sport Benefit Ads
Hilarious Sport Benefit Ads
New USTA Ad Campaign Displays the Benefits of Sports
<
15
Epic NBA Ads
Epic NBA Ads
The adicolor x Dwight Howard Commercial Shows What the Sports Star is All About
<
14
Trefoil Rapper Logos
Trefoil Rapper Logos
Illustrator Mike Frederiqo Draws Pharrell Williams as the Adidas Logo
<
13
Poorly Disguised Fat Ads
Poorly Disguised Fat Ads
The Kingdom of Sports Campaign Revolves Around Cleverly Painted Bodies
<
12
Prismatic Elegance Campaigns
Prismatic Elegance Campaigns
The Milidiami Spring/Summer 2015 Advertorial is Sci-Fi Chic
<
11
Artistic Athletic Gear
Artistic Athletic Gear
Nike Collaborates with a Pair of Photographers for Its Tight of the Moment
<
10
Trimming Gym Campaigns
Trimming Gym Campaigns
The Companhia Athletica 2011 Ads Tells You to "Spend More Time on You"
<
9
Balmy Sporty-Chic Campaigns
Balmy Sporty-Chic Campaigns
The Zara SS 2014 Campaign Showcases Stylist Athleticism
<
8
Airborne Sportswear Catalogs
Airborne Sportswear Catalogs
The Studio Laend Phuengkit Spring/Summer 2013 Lookbook is Eclectic
<
7
Pop Superstar Athletic Ads
Pop Superstar Athletic Ads
The Katy Perry Adidas Women Commercial is Tight and Terrific
<
6
Street-Chic Athletica Campaigns
Street-Chic Athletica Campaigns
The Candice Lake 'Sportsgirl' Photo Series is Urban-Sporty
<
5
Illusionary Sportswear Ads
Illusionary Sportswear Ads
The Insight Autumn 2013 Campaign is Inspired by Surrealism
<
4
Skin-Peeling Sportswear Ads
Skin-Peeling Sportswear Ads
The Rademar Campaign Sends a Positive Yet Gruesome Message
<
3
Electrically Feminine Sportswear
Electrically Feminine Sportswear
The adidas by Stella McCartney Spring 2013 Line is Vibrant
<
2
Voyeuristic Athletics Ads
Voyeuristic Athletics Ads
This ESPN HD Campaign Captures Off-the-Clock Moments
<
1
Jumping Sportswear Lookbooks
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
<