The health boom is continuing to waver on and as cultural obsession with fitness continues, the concept of athletic advertising is expanding into new areas not previously associated with athletics. As of recently, the World Cup took the entire world by storm, which was used by marketers as an effective way to connect based on interest. Major sporting events aside, we're seeing athletic advertising spreading to include everything from vehicles to food.
The equating of physical fitness with product placement is a cunning tactic as seen within these athletic advertising examples as a consumer that has a positive feeling about something will be more inclined towards a purchase. What's more, the inherent topic of sexuality within athletic advertising also helps to create a positive image for viewers who are looking for a lifestyle rather than just a product.
25 Athletic Advertising Approaches
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Illusionary Sportswear Ads
Voyeuristic Athletics Ads
Electrically Feminine Sportswear
Jumping Sportswear Lookbooks
Street-Chic Athletica Campaigns