Graphic designer Mike Frederiqo became a household name overnight after his illustration of the infamous Kanye West as the Adidas trefoil heritage logo. Now, Frederiqo is back with a Pharrell Williams version that shapes the famous Happy songwriter as the German brand's trefoil sports logo.
To celebrate Williams' latest collaboration with the Adidas brand, Frederiqo recreated the Adidas heritage logo, shaped like the trefoil leaf, from multiple repetition of a cartoon Williams image. The image shows Williams wearing the iconic Vivienne Westwood wide-brimmed hat and a red zip-up Adidas hoodie. To recreate the look of the Adidas trefoil logo, Frederiqo rearranges Williams' body into different positions such as Williams sitting cross-legged or laying flat on his back with his arms stretched out.
Why This Trend Is Growing
- Illustrator-designed Logos
- Opportunity for designers to reimagine famous logos by incorporating illustrations of celebrities or cultural icons.
- Collaborative Branding
- Openings for brands to collaborate with artists or designers to create unique and creative logo designs that reflect their partnership.
- Iconic Image Repurposing
- Potential for artists to transform iconic images into new forms, showcasing their creativity and reimagining well-known visual elements.
Industries Being Reshaped
- Graphic Design
- Graphic designers can leverage these trends to offer bespoke logo design services that incorporate illustrations and unique concepts.
- Fashion
- Fashion brands can explore collaborations with artists or illustrators to create distinctive logo designs that resonate with their target audience.
- Art
- Artists can experiment with repurposing famous images to create visually striking and thought-provoking artworks that capture attention.
