The Nike Women's FW13 lookbook will have women jumping into more stylish workout wear before they know it. A darker version of the previous spring and summer catalog, the looks are just as fashionable and energetic. This time around, the brand tapped athletes Sydney Leroux, Angelica Bengtsson, Zhang Xi, Xue Chen and Sofia Boutella to show off its latest designs. They take to the air in athletic poses to illustrate just how comfortable, lightweight and flexible the outfits are.
From patterned tights to neon bras and edgy windbreakers, the Nike Women's FW13 lookbook will revitalize anyone's exercise regimen. Although the cooler season often calls for more muted colors, the Nike Women's FW13 collection doesn't do away with bright neon coors. Instead, it anchors them with a lot of greys and blacks.
Why This Trend Is Growing
- Stylish Workout Wear
- Disruptive innovation opportunity: Develop fashionable and energetic athletic wear with comfortable, lightweight and flexible materials.
- Patterned Tights
- Disruptive innovation opportunity: Create unique patterns and designs for workout tights to revitalize exercise regimens.
- Neon Colors
- Disruptive innovation opportunity: Incorporate bright neon colors into athleisure wear collections for the cooler seasons, anchoring them with greys and blacks.
Industries Being Reshaped
- Athletic Wear
- Disruptive innovation opportunity: Combine fashion and function to create stylish workout wear that meets the needs of active individuals.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop new lightweight and flexible materials for athletic wear that enhance performance and comfort.
- Sports Apparel Retail
- Disruptive innovation opportunity: Curate collections of athleisure wear that incorporate unique patterns, designs, and colors to attract consumers looking for fashionable workout options.
