In an effort to create a collaborative community around branding, art and the world cup, an ad agency created the World Cup art-focused #BecauseFutbol tumblr. The branded blog encourages creative soccer fans to share their art and become an online community.
As sports do, the 2014 World Cup brings people together all over the world, whether they are cheering for the same team due to their own heritage or other reasons. Art has a similar way of uniting humanity and connecting people. The World Cup art blog is about bringing content creators together to make branded content that shares their love of soccer.
While ad agency INNOCEAN USA and production company Tool for Hyundai partnered on this concept and its execution, fans are getting into the full athletic experience both online and off.
What Makes This Trend Stand Out
- Community Art Collaboration
- Creating a digital platform for collaborative community art projects builds deeper connections between brand, art, and sports fans.
- Branded Social Media Campaigns
- Encouraging user-generated content through branded social media campaigns can lead to higher engagement and deeper emotional connections with fans.
- Sports-inspired Creative Contests
- Hosting sports-inspired creative contests, especially during major events like the World Cup, can generate excitement, drive engagement and build brand awareness.
Sectors Adopting This
- Advertising
- Ad agencies can take advantage of digital platforms to create branded social media campaigns that foster community engagement.
- Marketing
- Sports-inspired creative contests can be used as an innovative marketing strategy to attract and retain customers' attention.
- Sports
- Sports brands can leverage creativity and artistic expression to drive engagement and excitement among fans during major events like the World Cup.
