In an effort to create a collaborative community around branding, art and the world cup, an ad agency created the World Cup art-focused #BecauseFutbol tumblr. The branded blog encourages creative soccer fans to share their art and become an online community.
As sports do, the 2014 World Cup brings people together all over the world, whether they are cheering for the same team due to their own heritage or other reasons. Art has a similar way of uniting humanity and connecting people. The World Cup art blog is about bringing content creators together to make branded content that shares their love of soccer.
While ad agency INNOCEAN USA and production company Tool for Hyundai partnered on this concept and its execution, fans are getting into the full athletic experience both online and off.