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From Sock-Integrated Soccer Shoes to Disappearing Floor Stunts

 - Jan 3, 2015
Whether you're an active athlete or a couch-dwelling sports fan, you should be excited about this round-up of the top 2014 sports trends.

The year saw the release of an impressive roster of shoes, apparel and equipment, ranging from superstar-aligned shoes from the likes of Cristiano Ronaldo and LeBron James to surprisingly affordable high-tech apparel.

Apparel and equipment aren't the only elements of the sport industry that are moving forward at a phenomenal rate. This year, advertisers and marketers touched whole new levels of creativity in their quest to etch their brands, products and events into the collective consciousness of sports fans.

In addition to the annual jamboree of American sporting events, 2014 also saw the month-long spectacle that is the FIFA World Cup. The World Cup was promoted by some truly spectacular and gripping advertising campaigns which played on every emotion imaginable. 2014 was certainly a 'win' year for sports promoters and marketers, and the World Cup led the way.

One can only imagine that the biggest sports trends of 2015 will be. For insights on where the sports industry is heading, check out Trend Hunter's