Famous Victoria's Secret angel Adriana Lima is keeping her figure intact in the Vogue Spain May 2014 issue. The Brazilian model is seen wearing designer duds on the beach. However, this editorial is not like the typical beach-based ones that you usually see her in. Lima is used to modelling sexy swimwear on tropical beaches, but for this spread she had to work up a sweat -- and not just from standing in the hot sun.
In the photos, she can be seen jogging on the beach, using an exercise band to workout her triceps and holding the side-plank position effortlessly. Enviably, Lima still manages to infuse her workouts with fierce and sultry facial expressions.
Key Themes Behind This Trend
- Fitness Fashion
- Opportunity to create stylish workout apparel that combines fashion and function.
- Beach Workouts
- Opportunity to develop fitness programs and equipment specifically designed for beach workouts.
- Expressive Workouts
- Opportunity to create fitness experiences that prioritize self-expression and incorporate facial expressions.
Where This Applies
- Athleisure
- Opportunity for athleisure brands to expand their offerings to include fitness apparel that is suitable for beach workouts.
- Fitness Equipment
- Opportunity for fitness equipment manufacturers to create innovative products that cater to beach workouts, such as sand-resistant exercise bands or portable workout stations.
- Fitness Experiences
- Opportunity for fitness studios and trainers to incorporate elements of self-expression and emotional intensity into their workout programs.
