The new Air Jordan 14 Retro Challenge Red sneakers take inspiration from a well-known car brand: Ferrari. The kicks come in a bright red coloring, which is motivated by the branding of the luxury car company.
The hue isn't the only detail that takes from Ferrari. According to DesignBoom, "the sneakers take on the sports cars’ luxurious form and sleek lines to reflect players speed on the court." Going beyond the look of the shoe, the Air Jordan brand was clever to draw a comparison between athletes and a car brand known for its speed, quality and prestige. These are all qualities that athletes hope to develop, so the shoes automatically exude this branding by merely being in association with Ferrari. With updated technology as part of the shoe, they could also make one run that little bit faster.
Photo Credits: designboom, nike