Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,465 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,662 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,662 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,465 cutting edge ideas.

Disappearing Floor Stunts

This 'The North Face' Stunt Gave Shoppers Quite a Scare

— October 16, 2014 — Business
Shoppers in a seemingly unassuming The North Face store in South Korea got the scare of their lives when they were unexpectedly roped into a freaky marketing stunt out together by The North Face and South Korean marketing agency Innored.

Shoppers were browsing the store's offerings when the floor below them slowly began to recede and disappear, while the clothing racks began rising to the ceiling. This meant shoppers were forced to grab onto the rock-climbing walls, which conveniently had rock-climbing holds and grips attached to them. A North Face jacket attached to a wire was then dangled from the ceiling, with customers challenged to leap from the wall and grab the jacket before landing on a padded pit below.

Unsurprisingly, the shoppers' reactions are pretty hilarious to witness.

The campaign was borne out of The North Face's desire to encourage customers to overcome unexpected challenges using their inner strength.
Trend Themes
1. Immersive Marketing Stunts - Brands can create immersive marketing stunts that effectively engage and delight customers to deliver unique experiences.
2. Innovative In-store Experiences - Retailers can create innovative in-store experiences that wow customers and differentiate their brand from competitors.
3. Challenges as Brand Messaging - Brands can promote messages of overcoming challenges to inspire and motivate customers, while building brand loyalty.
Industry Implications
1. Retail - Retailers can leverage immersive marketing stunts and innovative in-store experiences to attract customers and increase sales.
2. Marketing - Marketing agencies can create unique and engaging campaigns that utilize challenges and unexpected experiences to capture consumer attention.
3. Outdoor Apparel - Outdoor apparel brands like The North Face can promote their products and messaging of overcoming challenges through immersive marketing stunts and experiences.
6.9
Score
Popularity
Activity
Freshness