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32 Examples of Interactive Retail

From High-Tech Maternity Stores to Temporary Dystopian Branding

— July 21, 2015 — Marketing
Interactive retail is a great way to engage with clients and get them to think about retail stores as more than just places to buy particular products. From the retailer point of view, you want people to enjoy the experience of shopping in your store so that they return even when they don't necessarily have a specific need or purchase in mind.

The applications of interactive retail are limited only by the imagination and audacity of retailers and their branding agencies. With the kind of technology available today, there are numerous ways of using multimedia to create an interactive retail experience for shoppers.

Ultimately, the goal of interactive retail is to remind shoppers that the particular retail store isn't just a place to buy things, it's a place to experience things. Once shoppers begin to associate a retailer with positive experiences, they're inevitably more likely to buy something from there as well.
6.9
Score
Popularity
Activity
Freshness
32
Digitized Holiday Branding
Digitized Holiday Branding
This Target Retail Display by PERCH Features Interactive Elements
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31
Interactive Sports Stores
Interactive Sports Stores
This Sport Chek Sports Flagship Store Makes Shopping More Personal
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30
Interactive Fashion Retail
Interactive Fashion Retail
Macy's Latest Announcement Expands of their iBeacon Retail Concept
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29
Interactive Golf Stores
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
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28
Temporary Dystopian Branding
Temporary Dystopian Branding
Retailer 'Three' Changed Its Name to District Three as a PR Stunt
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27
Interactive Optometry Shops
Interactive Optometry Shops
Specsavers Makes Shopping for Glasses More Customer-Friendly
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26
High-Tech Maternity Stores
High-Tech Maternity Stores
Thyme Maternity's Concept Store Targets Savvy Moms-to-Be
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25
Surreal Mannequin Displays
Surreal Mannequin Displays
The Prada Iconoclasts Installations Seeks to Reinvent the Brand
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24
Airport Automotive Dealerships
Airport Automotive Dealerships
Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
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23
Pastel Tech Shops
Pastel Tech Shops
Doctor Manzana Embraces a Candy Land-Like Redesign that is Highly Memorable
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22
Digitized Visual Branding
Digitized Visual Branding
The Visual Branding for Fashion Retailer Threads is Succinct and Chic
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21
Nationally Inspired Storefronts
Nationally Inspired Storefronts
Lululemon Edmonton Location Celebrates Canadian Values in Symbols
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20
Bathroom Retailer Pop-Ups
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
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19
Entertaining Toy Shops
Entertaining Toy Shops
Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park
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18
Interactive Retail Tables
Interactive Retail Tables
Neiman Marcus Improves Shopper Experience with Integrated Technology
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17
Custom Doll Catwalks
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
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16
Contactless Donation Shops
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
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15
Digital Retail Showrooms
Digital Retail Showrooms
Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
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14
Gaming Retail Windows
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
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13
Interactive Dressing Rooms
Interactive Dressing Rooms
Bloomingdale's Introduces Smart Fitting Rooms with iPad Devices
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12
Interactive Electronics Stores
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
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11
Interactive Retail Mirrors
Interactive Retail Mirrors
Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
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10
Interactive Retail Maps
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
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9
Multimedia Retail Displays
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
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8
Responsive Fitting Room Booths
Responsive Fitting Room Booths
Urban Research's Wearable Clothing is Portable and Interactive
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7
Hybrid E-Commerce Shops
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
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6
Interactive Travel Agencies
Interactive Travel Agencies
The Addin Store Has Tourism Displays That Customize to Dream Vacations
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5
Interactive In-Store Displays
Interactive In-Store Displays
Kate Spade Introduces Perch Technology to Better Customer Experience
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4
Interactive Pet Shops
Interactive Pet Shops
The BlueCollar Working Dog Store Has Space for Products and Play
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3
Disappearing Floor Stunts
Disappearing Floor Stunts
This 'The North Face' Stunt Gave Shoppers Quite a Scare
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2
Interactive Floral Walls
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
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1
Multisensory Automotive Lounges
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
<