To make the shopping experience even more immersive, Woolworths South Africa has in-store video walls and LED displays. Their new location at The Mall of Rosebank was designed in collaboration with digital signage provider One Digital Media (ODM). 13 different "digital communication points" were installed for the store opening last fall.
An eye-drawing 3m by 3m LED display catches customers' attention as they walk by Woolworths. Inside there are another three smaller LED displays in different sections of the shop. There are also a variety of differently sized portrait screens throughout. Within the store, the Country Road group has concessions as well with even more in-store video walls.
This multimedia approach to interactive retail takes digital advertising to another level, truly adding to the sensory brand experience.
What Makes This Trend Stand Out
- Interactive Retail Displays
- The trend for interactive displays in retail spaces in growing, creating opportunities for businesses to showcase products in new and engaging ways.
- Digital Signage
- Digital signage is becoming more common in retail stores, providing a platform for businesses to display their products and promotions in dynamic and eye-catching ways.
- In-store Multimedia Experiences
- In-store multimedia experiences are becoming more common, allowing businesses to offer customers a more immersive and engaging shopping experience.
Sectors Adopting This
- Retail
- The retail industry can benefit greatly from the implementation of interactive and digital displays in-store, providing a unique shopping experience and increasing sales.
- Digital Signage
- The digital signage industry will continue to grow as more businesses adopt this technology for advertising and promotional purposes.
- Technology
- The technology industry can provide innovative solutions for the development and implementation of interactive retail displays, improving the customer experience and boosting sales for businesses.
