In order to take their customer experience to the next level, Kate Spade introduced an interactive in-store display in the form of Perch technology. Chief marketing officer Mary Beech says, "Our stores are great expressions of the brand, but we were looking for an opportunity to bring content to life.”
To do this, Perch is suspended from above in order to project the interactive in-store display on different surfaces from tables to walls. Animated images are showcased on such surfaces while an optical sensor also detects customer interaction with the different products. From style tips to ad campaign videos and even live feeds of social media hashtag content, the interactive in-store display connects with the shopper on a variety of levels. Beech says, “We’ve seen a higher sell-through for products on the table."