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Interactive Retail Mirrors

Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging

— June 24, 2015 — Tech
At the Retail Asia Expo 2015, Samsung unveiled an impressive Mirror and Transparent OLED that's fit for personalized shopping and browsing for information inside of a retail space.

The Samsung Display OLED makes use of Intel Real Sense technology to create an interactive closet and a self-modeling wardrobe so that shoppers can see the items in the store trialed on themselves in an realistic way. With built-in cameras and recording tools, the hybrid mirror-displays will be used as virtual fitting rooms, to give consumers a chance to try on garments and accessories before committing to a purchase.

Smart mirrors like this one are emerging in the retail industry not only to appease vanity, but also supply interaction and information before a consumer advances to the point-of-purchase. Eventually, this could be indicative of what mirrors of the future will look like in homes.
Trend Themes
1. Interactive Retail Mirrors - The use of interactive retail mirrors with virtual fitting rooms is a disruptive innovation opportunity in the retail industry.
2. Personalized Shopping Experience - Creating a personalized shopping experience through interactive mirrors and self-modeling wardrobe is a disruptive innovation opportunity in the retail industry.
3. Integration of Intel Real Sense Technology - The integration of Intel Real Sense technology in interactive mirrors provides a disruptive innovation opportunity for improved customer engagement and data collection in the retail industry.
Industry Implications
1. Retail Industry - The retail industry can leverage interactive retail mirrors to enhance the shopping experience and increase customer engagement.
2. Fashion Industry - The fashion industry can utilize interactive retail mirrors to offer virtual fitting rooms and personalized recommendations for customers, leading to a more immersive and convenient shopping experience.
3. Technology Industry - The technology industry can explore the integration of Intel Real Sense technology in various applications, including interactive mirrors, to revolutionize user interactions and data collection.
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