In order to make window shopping more engaging, Ralph Lauren set up an interactive shopping experience through Harrods' department store.
15 interactive store windows were set up on Brompton Avenue, which could be activated through QR and NFC codes. A map then pops up on a shopper's mobile phone, leading them to the location of the Harrods Fashion Lab, so that they can discover more about what Ralph Lauren has to offer in-store. As well as providing direct access to the Ralph Lauren website, this interactive display also is able to track the number of people who view it with a mobile device, so that the success of the campaign could be viewed in real-time. Analytics revealed that shoppers who interacted with the window display were the most likely to shop the collection online.
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