Tommy Hilfiger worked with experiential ecommerce software provider Obsess to create a virtual store experience that mimics the in-store experience. Part of the magic of in-store shopping during the holiday season is seeing elaborate displays and a virtual world was created with hanging lights, candy cane installations, trees and walls of presents.
Thanks to the limitless creativity VR allows, the virtual setting also incorporates fantastical elements like an in-store "snow room." There's also a street view-style scene that lets virtual shoppers appreciate the window displays of the virtual Tommy Hilfiger store as if from an outside perspective.
Going forward, the brand will be comparing sales from ecommerce and virtual shoppers to traditional shoppers to inform its future strategies.
Image Credit: Tommy Hilfiger
Why This Trend Is Growing
- Experiential Virtual Stores
- Using virtual reality technology to create immersive shopping experiences allows for limitless creative possibilities.
- Imaginative Store Displays
- Incorporating fantastical elements like a virtual 'snow room' or interactive window displays can enhance the in-store shopping experience.
- Comparing Ecommerce and Virtual Shopping
- Analyzing sales data from ecommerce and virtual shoppers compared to traditional shoppers can provide valuable insights for future retail strategies.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can leverage virtual reality technology to create unique and engaging shopping experiences.
- Ecommerce Software
- Experiential ecommerce software providers like Obsess offer the tools and platforms needed to develop immersive virtual stores.
- Retail Analytics
- Retailers can utilize data analysis and comparison techniques to gain valuable insights into consumer shopping behaviors across different channels.
