Experiential Virtual Stores

Tommy Hilfiger worked with experiential ecommerce software provider Obsess to create a virtual store experience that mimics the in-store experience. Part of the magic of in-store shopping during the holiday season is seeing elaborate displays and a virtual world was created with hanging lights, candy cane installations, trees and walls of presents.

Thanks to the limitless creativity VR allows, the virtual setting also incorporates fantastical elements like an in-store "snow room." There's also a street view-style scene that lets virtual shoppers appreciate the window displays of the virtual Tommy Hilfiger store as if from an outside perspective.

Going forward, the brand will be comparing sales from ecommerce and virtual shoppers to traditional shoppers to inform its future strategies.

Image Credit: Tommy Hilfiger