These Happy Hour marketing examples range from branded beer promotions and to memorable publicity stunts that are introduced by a specific bar or franchise. As experiential drinking and dining becomes more popular among millennials, Happy Hour publicity stunts are also on the rise.
Recently, the Beaufort Bar at the Savoy in London made headlines with a promotional stunt that sent its beer menu into space. Moreover, a stunt bu The Gestations featured a faux bar location that catered to a pregnant woman clientele. Whether aiming to stand apart from the competition or to shock consumers, these marketing tactics manage to grab one's attention.
Other memorable examples from this list include a beer-branded fashion pop-up by Heineken that celebrates local talent along with the Chili's wait-free drink app that ensures the restaurant's visitors are served promptly.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
