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Guerrilla Marketing Beer Ads

This Heineken Ad Makes Guys Choose Between Their Girlfriends & Soccer

— May 10, 2014 — Marketing
This Heineken ad exploits the excitement in Spain's capital Madrid surrounding the upcoming UEFA Champions League final, which for the first time will be contested by two Madrid-based teams -- Real Madrid and Atletico Madrid.

The ad captures a brilliant and elaborate guerrilla marketing stunt and competition set up by Heineken in Madrid. Three men -- each on a date with a girlfriend at a restaurant -- are approached by a waitress and presented a tempting but potentially relationship-ending challenge. The men are told that they could get a ticket to attend the Champions League final if they take a soccer ball placed by the entrance and run out of the restaurant without paying and without saying anything to their girlfriends.

The men's girlfriends are then filled in on the stunt, and hilarity and tension ensue as the men embark on the contest, which ends with each of them challenged to score a penalty kick goal past former Spain goalkeeper Paco Buyo.

This Heineken ad is just the latest in a growing line of brilliant experiential ads produced by Heineken surrounding the Champions League tournament.
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