Until the lights went out at the Heineken Baseline After Party, a new Heineken beer bottle design was hiding in plain sight.
In regular lighting conditions, the Heineken Club Bottle just appears to be a sleek white and green design that looks appealing and modern. However, when the lights were dimmed at the event and a UV light installation was activated, the top white half of the aluminium bottle revealed a vibrant geometric pattern. Inspired by "the magic of the night" Heineken worked with artist Matt W. Moore to create these fun party bottles. Now that the Heineken Baseline After Party has wrapped up, these beer bottles will be making their next appearance at the NZ Polo Open.
What's Driving This Trend
- Uv-activated Packaging
- There is a disruptive innovation opportunity for brands to create packaging designs that feature hidden elements revealed under UV light.
- Collaborative Artwork
- Collaborations between brands and artists present a disruptive innovation opportunity to create unique and limited-edition designs that captivate consumers.
- Interactive Party Experiences
- Brands can explore disruptive innovation opportunities by creating immersive and interactive experiences at events, using technology to enhance engagement.
Who This Affects Most
- Packaging
- The packaging industry can leverage UV-activated designs to offer brands innovative and eye-catching packaging solutions.
- Art and Design
- Art and design industries can benefit from collaborations with brands to create exclusive and visually captivating artwork for products and events.
- Event Management
- The event management industry has an opportunity to incorporate technology and interactive elements to create memorable and engaging event experiences.
