Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Taylor Walker Enlists Experienced Beer Drinkers to Test Out Pubs

 - May 7, 2015
References: taylor-walker & prexamples
British bar owner Taylor Walker crafted a seldom seen position for any adventurous applicant willing to test out 15 different pubs over a three month time period. Walker is the owner of historic British bars, hence his interest in individuals with a similar penchant for pints.

In addition to offering potential hires the chance to sample suds, Walker also provided a remuneration package and free food during on-hours. The sought-after taster was one with an advanced culinary palette who who could identify different ales.

By creating an official job for a beer-specific taster, Walker endorsed a form of experiential research that goes beyond the confines of any bar or restaurant. For owners like Walker, this tactic delivers tailored findings that would be difficult to obtain elsewhere.