British bar owner Taylor Walker crafted a seldom seen position for any adventurous applicant willing to test out 15 different pubs over a three month time period. Walker is the owner of historic British bars, hence his interest in individuals with a similar penchant for pints.
In addition to offering potential hires the chance to sample suds, Walker also provided a remuneration package and free food during on-hours. The sought-after taster was one with an advanced culinary palette who who could identify different ales.
By creating an official job for a beer-specific taster, Walker endorsed a form of experiential research that goes beyond the confines of any bar or restaurant. For owners like Walker, this tactic delivers tailored findings that would be difficult to obtain elsewhere.
Ale Aficionado Recruitment
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Vibrant Vintage Brewpub Branding
Quirkily Bearded Brew Branding
Oddly Flavored Whale Beers
Tribal Beer Branding
Boozy Gift Boutiques
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