British bar owner Taylor Walker crafted a seldom seen position for any adventurous applicant willing to test out 15 different pubs over a three month time period. Walker is the owner of historic British bars, hence his interest in individuals with a similar penchant for pints.
In addition to offering potential hires the chance to sample suds, Walker also provided a remuneration package and free food during on-hours. The sought-after taster was one with an advanced culinary palette who who could identify different ales.
By creating an official job for a beer-specific taster, Walker endorsed a form of experiential research that goes beyond the confines of any bar or restaurant. For owners like Walker, this tactic delivers tailored findings that would be difficult to obtain elsewhere.