The Mi Zx Flux app from Adidas allows both iPhone and Android users to capture photos from wherever they wish, and have them printed onto shoes for a more customizable experience.
To be clear, one can't simply print off a photo and stick it onto an already-owned shoe. After taking their own photos or using ones available on the Adidas website, fixing it to the template online and sending in their order, the customized shoes will then be delivered. Many people use fashion as a means of expressing themselves and their personalities, so what better way to do this than by designing one's own kicks? Some restrictions do apply as to what can be printed, but users are free to be as artistic as they want.
Photo Credits: designboom, adidas
Key Themes Behind This Trend
- Customizable Shoes
- Personalized and unique footwear is on the rise - a chance for startup businesses to step in and offer mass customization in addition to regular shoes.
- Photo-based Apps
- Businesses that are looking to develop mobile apps have a great opportunity in developing photo-based apps that would allow users to customize their purchases with personalized images.
- Social Media Integration
- To stay ahead in the shoe industry, companies can integrate social media platforms like Instagram and Pinterest, giving users the capability to put their photos on different items, building presence and ensuring more online buzz.
Where This Applies
- Footwear
- The shoe industry has enormous potential for mass customization, presenting good opportunities for startups and small businesses to invest in and offer unique alternatives.
- E-commerce
- Companies that incorporate customization into their e-commerce platforms will have an edge in the market by allowing customers to express their individuality more.
- Mobile App Development
- Developers looking to create photo-based mobile apps should consider catering to customers who are on the lookout for personalized and customizable items, a trend that is spreading in the fashion industry.
