Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,270 inspiring examples.
Trend Reports
Discover why 1,229 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,229 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,202 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,270 cutting edge ideas.

Cold Weather Workout Gear

The Nike Winter Running Collection Provides Performance in the Elements

— October 13, 2014 — Lifestyle
The Nike Winter Running Collection for 2014 is looking to offer athletes everything they'll need to embrace the cold weather and push their limits to new highs without having their apparel hold them back. Highlighting breathability and flexibility to ensure that running in frigid temperatures is still comfortable, the Nike Winter Running Collection looks to optimize the runner for maximum output.

An obvious problem with running in colder temperatures is to regulate body heat so that the individual isn't too hot or too cold; the Nike Winter Running Collection puts balance front and center to ensure that a perfect balance of performance and awesome fit will help to make training throughout the winter an easier task.
Trend Themes
1. Performance-enhancing Cold Weather Gear - Disruptive innovation opportunity: Develop advanced materials and technologies that regulate body temperature and maximize performance in cold weather.
2. Breathable and Flexible Winter Sportswear - Disruptive innovation opportunity: Create apparel that combines breathability and flexibility in cold weather environments, allowing athletes to maintain comfort and performance.
3. Optimizing Athletes for Cold Weather - Disruptive innovation opportunity: Design training programs and equipment that optimize athlete performance in frigid temperatures, contributing to better training outcomes.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Develop specialized cold weather sporting equipment and apparel to meet the demand of athletes in winter conditions.
2. Textile and Apparel - Disruptive innovation opportunity: Explore new materials and manufacturing techniques to produce advanced cold weather sportswear that enhances both performance and comfort.
3. Fitness and Wellness - Disruptive innovation opportunity: Provide specialized fitness programs and services tailored to optimize performance and motivation in cold weather environments.
6.4
Score
Popularity
Activity
Freshness