The Zara SS 2014 campaign features a bevy of good-looking ladies in a faux-tropical setting. The models -- Amanda Murphy, Ashleigh Good, Kirstin Liljegren and Mijo Mihaljcic -- have all perfected looking deliciously apathetic while nestled between lush palm trees and other foliage. Tousled beach waves and dewy makeup complete the sultry theme.
Zara typically favors an athletic silhouette and minimalist color palette, and the Spring/Summer collection is no exception. However, for every few streamlined, monochromatic looks, there is a dynamic splash of print to mix things up.
If you want to infuse a fresh, sporty-chic element into your wardrobe this spring, browse through the crisp, put-together looks featured in the Zara SS 2014 campaign, photographed by Patrick Demarchelier.
What Makes This Trend Stand Out
- Sporty-chic Fashion
- The trend of combining athletic elements with high fashion creates possibilities for innovative materials and designs.
- Tropical-inspired Campaigns
- Tropical-inspired photo shoots create opportunities for brands to showcase their products in unique, exotic settings.
- Dynamic Prints
- Using dynamic prints in fashion collections offers opportunities for unique and eye-catching design options.
Sectors Adopting This
- Fashion
- Fashion designers can use the sporty-chic trend and exotic photo settings to create unique clothing and accessories to attract the modern, active consumer.
- Photography
- Photographers can use tropical-inspired settings as a unique selling point for photo shoots to attract clients looking for unique and standout imagery for their brand.
- Printing and Textile Manufacturing
- Printing and textile manufacturing companies can innovate new techniques and patterns for high-quality dynamic prints to supply the fashion industry with unique textiles for sporty-chic collections.
