The Candice Lake Sportsgirl campaign for Oyster Mag sparks some cute, sporty urban wear and styling. The spring looks feature models dressed-down in street wear going about everyday business. Mixing a variety of neutrals and bright, eye-popping colors, Lake's campaign encompasses the modern urban fashionista.
Prominently featuring bikes, the girls are depicted in realistic urban biking, strolling or shopping apparel. Lake, a photographer for Vogue, Harper's Bazaar and other major fashion news conglomerates, manages to capture the current, fashionable and realistic while bringing some urban edge and sporty zeal.