In celebration of it 80th anniversary, legendary sportswear label LACOSTE has launched is Polo of the Future ad campaign which reinvents founder Rene Lacoste's iconic polo design.
Named the L.12.12., Rene's iconic shirt was first sold in the 1930s and continues to be a staple of sportswear today. Whether worn for comfort or to make an athletic-inspired fashion statements, the L.12.12. polo is a garment synonymous with the French label.
While L stands for LACOSTE, the number one represents the shirt's cotton materiality while the two and 12 stand for the top's short sleeve length and primary number of prototypes made before its release.
Released on 12/12/12, the Lacoste Polo of the Future ad campaign celebrates eighty years of the iconic label's most popular creation.