These Lacoste sportswear innovations range from architectural shoes to futuristic fitness ensembles that will wow active fashion lovers. Founded by in 1933 by French tennis player and business man René Lacoste, the brand is famous for its fashionable translation of traditional athletic gear.
Drawing inspiration from retro tennis uniforms, Lacoste is recognized for its embroidered crocodile branding and classic polo shirt garments. Though the label is more synonymous with preppy style than it is with athletic performance, its collaborative, artistic and design efforts are hard to ignore.
From their adaptive sneaker concept with architect Zaha Hadid to their manga-themed polo range by Osamu Tezuka, Lacoste sportswear sees few creative boundaries in their path and is no stranger to creative collaboration. The brand consistently releases innovative products and manages to seamlessly blend fashion with function in a way that is seldom replicated.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
