The LACOSTE L!VE LAB 2013 collection features the legendary sportswear label's take on athletic equipment. From volleyballs and footballs to skate and snowboarder gear, this streamlined catalog embraces modern design ideals.
The French fashion house experiments with sleek materials and fresh color combinations that are reminiscent of the 60s mod era. Branded with their signature Crocodile logo, these fashionable and practical athletic equipment pieces infuse style into the world of sports.
Marrying technology with its familiar retro sportswear aesthetic, the LACOSTE L!VE LAB 2013 collection is graphically bold. The label's brand director Christophe Pillet embraces bright color hues and streamlined design details that are meant to portray the spirit of the different individuals, sounds and movements within a busy urban setting.
Key Themes Behind This Trend
- Streamlined Athletic Equipment
- The LACOSTE L!VE LAB 2013 collection uses sleek materials and fresh color combinations, creating an opportunity for disruptive innovation in the athletic equipment industry.
- Modern Design Ideals
- The collection embraces modern design ideals, offering a chance for disruptive innovation in the fashion industry.
- Technology-infused Sportswear
- By combining technology with a retro sportswear aesthetic, LACOSTE L!VE LAB 2013 presents an opportunity for disruptive innovation in the sports apparel industry.
Where This Applies
- Athletic Equipment
- The streamlined athletic equipment showcased in the LACOSTE L!VE LAB 2013 collection offers opportunities for disruptive innovation in the athletic equipment industry.
- Fashion
- The modern design ideals of the collection present an opportunity for disruptive innovation in the fashion industry.
- Sports Apparel
- The technology-infused sportswear of LACOSTE L!VE LAB 2013 provides an opportunity for disruptive innovation in the sports apparel industry.
