The LACOSTE L!VE LAB 2013 Collection is Streamlined and Futuristic

 - Feb 13, 2013
References: lacoste &
The LACOSTE L!VE LAB 2013 collection features the legendary sportswear label's take on athletic equipment. From volleyballs and footballs to skate and snowboarder gear, this streamlined catalog embraces modern design ideals.

The French fashion house experiments with sleek materials and fresh color combinations that are reminiscent of the 60s mod era. Branded with their signature Crocodile logo, these fashionable and practical athletic equipment pieces infuse style into the world of sports.

Marrying technology with its familiar retro sportswear aesthetic, the LACOSTE L!VE LAB 2013 collection is graphically bold. The label's brand director Christophe Pillet embraces bright color hues and streamlined design details that are meant to portray the spirit of the different individuals, sounds and movements within a busy urban setting.