Four top models (including Anja Rubik) star in the Lacoste Spring 2011 Campaign showing off a new look of "unconventional chic."
The preppy label takes on mermaid-like gowns and tuxedo suits matched with its signature polo shirts in ensembles that mix up formal and casual wear. Showcasing the classic white collared tees, the Lacoste Spring 2011 Campaign displays the elegant versatility of crisp and clean looks.
Implications - As the importance of avant-garde and garishly original clothing increases, the market for traditional 'classic' looks also grows as a reaction. Corporations seeking to appeal to a wide cross section of the population would be wise to invest in products that simply update and modernize tried and true looks.