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20 Lacoste Logo Innovations

From Atypical Alligator Branding to Artistic Logo Interpretations

— March 23, 2015 — Marketing
These Lacoste logo innovations range from artistic brand interpretations to marketing examples that celebrate unlikely collaborations. Standouts from this list include The Honet for Lacoste capsule collection, a line that brought together the French label's iconic branding with the work of the legendary graffiti artist. The result of this collaboration was a reworked logo that boasted the artist's signature and recognizable aesthetic.

While Lacoste has a mass appeal and global fan following, its signature collaborations often appeal to a niche market and range from street art logos to collections that draw inspiration from anime films and pop culture. From the artistic to understated, these Lacoste logo examples illustrate the brand's versatility and fearlessness along with their passion for innovation and alternative market appeal.
5.5
Score
Popularity
Activity
Freshness
20
Legendary Footwear
Legendary Footwear
Lacoste Legends Line Merges Shoes, Music and Media
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19
Chromatic Fragrance Branding
Chromatic Fragrance Branding
Lacoste's Eau de Lacoste L.12.12 Boasts Brightly Colored Packaging
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18
Luxe Smooth Leather Hikers
Luxe Smooth Leather Hikers
The Footwear in the Lacoste Essential Design F/W 2012 Line Are Stylish
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17
Customizable Graffiti Shirts
Customizable Graffiti Shirts
Lacoste Releases DIY Golf Shirt Kit Collection
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16
Cartoon Clothing Collaborations
Cartoon Clothing Collaborations
'Peanuts' Celebrates its 60th Anniversary Featuring Other Brands
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15
Iconic Tennis Shoe Tributes
Iconic Tennis Shoe Tributes
The Lacoste Tribute Collection Honors the Founder of the Shoe Company
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14
Computer Pattern Kicks
Computer Pattern Kicks
Sneakerstuff, Lacoste Rene & Jona Wiehager Shoe Collaboration
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13
Atypical Iconic Alligator Logos
Atypical Iconic Alligator Logos
Peter Saville Puts an Abstract Spin on the Iconic Lacoste Gator
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12
Canary Yellow Polos
Canary Yellow Polos
Lacoste Commemorates Selfridge's 100th Birthday with Clothing
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11
Virtual Reality Sneaker Apps
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
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10
Designer Graffiti Shirts
Designer Graffiti Shirts
Honet for Lacoste Capsule Collection Brings Urban Art & Fashion Together
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9
Preppy Designer Pastries
Preppy Designer Pastries
Chocolate Eclairs by Lacoste X Fauchon are Deliciously Exclusive
<
8
Prep-Electro Branding
Prep-Electro Branding
Lacoste x Ed Banger for Lacoste Cool Cats Live Capsule Line
<
7
Celebratory Crocodile Tees
Celebratory Crocodile Tees
The Lacoste x Roland Garros 40th Anniversary Line
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6
Night-Illuminating Sneakers
Night-Illuminating Sneakers
Lacoste and Atmos Collaborate for These Glow-in-the-Dark Sneakers
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5
Limited Edition Polo Shirts
Limited Edition Polo Shirts
The Lacoste Holiday 2009 Shirts are Alligator Friendly
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4
Manga-Inspired Sportswear Collaborations
Manga-Inspired Sportswear Collaborations
The LACOSTE L!VE x Osamu Tezuka Collection is Comic-Clad
<
3
Sophisticated Tennis Footwear
Sophisticated Tennis Footwear
The Lacoste Live 2013 Spring/Summer Collection is Conservative
<
2
Excessive Logo Placement
Excessive Logo Placement
Lacoste Polo Shirt Made Entirely of Gator Logos
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1
Cartoon-Inspired Polo Shirts
Cartoon-Inspired Polo Shirts
The Lacoste 'Peanuts' Collaboration at Dover Street Market
<