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Lacoste Commemorates Selfridge's 100th Birthday with Clothing

 - Jun 16, 2009   Updated: Apr 5 2011
References: selfridges & highsnobiety
To commemorate Selfridges centennial anniversary, Lacoste has made a polo shirt to celebrate.

This landmark department store has had many companies contribute to the festivities by releasing special edition products.

The Lacoste polo features an over-sized crocodile, and is yellow. It also appears to have a contrasting white color, that offsets the color of the shirt.

Implications - Crossovers between two companies -- even if it is just to celebrate a special event -- are always a great opportunity for two brands to raise awareness via a little collaboration. By working together on a commemorative project, both brands can enhance their exposure to each other's target markets while also inspiring new and unexpected products in the process.