Lacoste presents its own iteration of the COMME des GARÇONS Shirt designed specifically for the Fall/Winter 2023 season. The French label highlights an asymmetrical design language and retains the enlarged alligator branding emblem on a series of men's shirts. The traditional elements are kept by the Japanese brand, delivering a collection of polo shirts, cardigans, and tees.
The collaborative collection is now available to shop online and in-store at Dover Street Market. It is reminiscent of a previous project done by the brand with Junya Watanabe in 2008 when the duo presented a collection of colorful polos that were perfectly symmetrical. This time, the collection has a bold look and captivating asymmetrical cut throughout the silhouettes.
Image Credit: Dover Street Market
Why This Trend Is Growing
- Asymmetrical Design Language
- The Lacoste and COMME des GARÇONS Shirt collaboration for FW23 showcases a bold and captivating asymmetrical design language, offering disruptive innovation opportunities in garment design.
- Enlarged Branding Emblem
- Lacoste's collaboration with COMME des GARÇONS Shirt introduces an enlarged alligator branding emblem on men's shirts, providing disruptive innovation opportunities in branding and logo design.
- Collaborative Fashion Collections
- The joint effort between Lacoste and COMME des GARÇONS Shirt to create a collaborative collection for FW23 highlights the growing trend of collaborations in the fashion industry, opening up disruptive innovation opportunities for brands to form creative partnerships.
Industries Being Reshaped
- Fashion Retail
- Lacoste's collaboration with COMME des GARÇONS Shirt for FW23 introduces innovative designs and branding that can disrupt the fashion retail industry.
- Garment Design
- The asymmetrically designed collection by Lacoste and COMME des GARÇONS Shirt for FW23 creates disruption in the garment design industry with its bold and captivating aesthetic.
- Branding and Logo Design
- The enlarged alligator branding emblem on Lacoste's collaborative shirts with COMME des GARÇONS Shirt for FW23 presents disruptive innovation opportunities in branding and logo design within the fashion industry.
