The Lacoste 'Peanuts' Collaboration at Dover Street Market

 - Aug 13, 2010   Updated: Jun 22 2011
References: lacoste & dazeddigital
For the 60th anniversary of everyone's favorite cartoon, the Lacoste 'Peanuts' collaboration gets a whole lot Snoopier. The limited-edition men's polo tees will be available only at Dover Street Market in London, England.

Aside from the cute factor, the Lacoste 'Peanuts' designs mark the first time that Lacoste has used another logo to reinvent their classic crocodile motif. Check out the lighthearted shirts in the featured gallery.

Implications - Attracting consumer interest to a product is often as simple as incorporating familiar elements of pop culture that appeal to a wide variety of audiences. Brands, both well-known and emerging, often use iconic images to attract media attention from outlets that are on the lookout for products that are inspired by modern culture.