Championship-Worthy Kicks

The Lactose Tribute Collection is Suitable for Any Champion

The Lacoste Tribute Collection, set to be released within the next month, was created in honor of the company's early founder and late Grand Slam tennis champion René Lacoste. The collection goes back to basics with its meticulous shoe design and detailing. Each shoe within the Lacoste Tribute collection is inspired by a different Grand Slam tournament victory. To see which victory inspired which shoe design, a reference and embroidered year can be found on the inside of each shoe's tongue.

The shoe is available in five different colors, including white, black, blue, red and the classic white/green/black combination. The shoe is made with leather and mesh to provide for a lightweight and comfortable fit to keep you cool this summer. The entire Lacoste Tribute collection will be available in stores and online sometime this month.

Retro-inspired Shoe Collections
Opportunity for brands to create tribute collections that honor their early founders or iconic moments in their history.
Personalized Shoe Designs
Potential for brands to offer customized shoe designs that are inspired by significant events or personal milestones.
Embroidered Detailing
Emerging trend of using embroidered detailing on shoes to provide a unique and commemorative touch.

Industries Being Reshaped

Fashion
Fashion brands can explore creating retro-inspired shoe collections that pay tribute to their history and resonate with consumers.
Sports
Sports brands can leverage personalized shoe designs to connect with athletes and fans on a deeper level, offering shoes that represent significant victories or achievements.
Retail
Retailers can tap into the popularity of embroidered detailing on shoes by curating and promoting products with unique and intricate designs.
SCORE
1.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 23%
Freshness 8%