New USTA Ad Campaign Displays the Benefits of Sports

 - Mar 18, 2014
References: usta & adweek
Ad Agency DDB has enlisted the help of ‘Napoleon Dynamite’ Director Jared Hess to showcase the benefits of sports. This ad campaign takes an exciting Dynamite style approach to the characters portrayals of each benefit.

It is common knowledge that leading a healthy life style is beneficial to your overall life and health. The benefits of sports are ranged to make you smarter, stronger, invincible, happier and more attractive.

Each 15 to 20 second spot displays the benefit you can gain from the sport of tennis. From arguing that you look better in sports gear to how when you can be happier when you participate than when you are not, the commercial makes some convincing points.