In these thought-provoking global warming ads, the World Wildlife Fund (WWF) puts the Arctic up for consideration for the Summer 2024 Olympics. The ads feature different Olympic sports like track, javelin and swimming with the slogan ‘Arctic 2024: Candidate Host for Summer Olympics’ with the classic ringed logo and a five point star in the iconic five colors.
The WWF hopes to raise awareness with these global warming ads, as the arctic is heating up at twice the global average. This not only puts wildlife like caribou, polar bears and whales at risk, but it also puts humans that depend on them in a precarious position. Oil reserves, new shipping routes and industrial fishing also put the arctic’s natural resources at risk.