From Shark-Saving Shirts to Brazilian Bird Ringtones

 - Apr 9, 2014
Although animal conservation efforts are serious, this doesn’t mean that the awareness surrounding it has to be all about doom and gloom. If you want to get the word out about an endangered species you’d like to see stick around, some of the best ways to make an animal conservation campaign memorable, or viral on the Internet, is to make it interactive and fun.

Some of the most outrageous campaigns include people knitting sweaters for penguins for the Penguin Foundation, WWF asking people to turn down their heat for a day and post a selfie bundled up in warm clothes instead, or the Chengdu Panda Base, which invited people to China to become "Pambassadors," or ambassadors for pandas.