In celebration of February 6th as National Sweater Day, the WWF is encouraging people to turn down the thermostats by at least two degrees, put on a sweater and take a selfie.
For people, being more conscious about energy usage means lower energy bills and more money saved. As well, climate change poses a huge threat to animals like elephants, giant pandas, whales and polar bears, but energy conservation is one of the fastest and most cost-effective ways to reduce greenhouse gas emissions.
On the sweaterday.ca website, WWF shows a digital sweater that is in the process of being knit, with each stitch represented by someone who snaps a pic with the hashtag "SweaterDay." So far, there are already over 8,500 people who have contributed to this project and the effort to lower their energy consumption in the winter.