These Product Giveaway Machines Take Social Currency as Payment
Laura McQuarrie — August 19, 2015 — Marketing
Social media is often used as platform for product giveaways, but many brands are taking this experience offline with vending machines that will autonomously give away items in exchange for Tweets, Instagram posts and Facebook uploads.
In the process of having these tweet-powered vending machines dole out snacks, toys, candy, clothing or shoes, participants who successfully redeem items become marketers themselves, as they encourage others nearby and on social networks to claim free items as well in order to avoid the dreaded fear of missing out.
As well as being a great way to promote a product or a service, this is proving to be an exceptional way to satisfy a Millennial's need for engagement, instant gratification and participating in an experience worth sharing.
In the process of having these tweet-powered vending machines dole out snacks, toys, candy, clothing or shoes, participants who successfully redeem items become marketers themselves, as they encourage others nearby and on social networks to claim free items as well in order to avoid the dreaded fear of missing out.
As well as being a great way to promote a product or a service, this is proving to be an exceptional way to satisfy a Millennial's need for engagement, instant gratification and participating in an experience worth sharing.
6.8
Score
Popularity
Activity
Freshness
