This healthy vending machine uses social media to shame you when purchasing unhealthy sweet or savoury snacks. Designed by UK based Nottinghack, the diet-encouraging dispenser tweets every time someone buys something from it.
Originally programmed with an RFID chip so employees could pay with a microchip when they didn't have cash on hand, they added an extra feature to spread the word using social media. With everyone knowing what you were purchasing--it wouldn't list the product by name, just something like 'a confectionary'-- the healthy vending machine could inspire more nutritional habits.
Eventually the employees became annoyed with this feature, so they removed it, but it is worth considering as an added incentive. Rather than acting as a shaming tool, perhaps healthy vending machines with fresh food can celebrate health-conscious consumers.
What's Driving This Trend
- Smart Vending
- Creating vending machines equipped with RFID chips or other smart features can incentivize healthy habits by monitoring and rewarding consumers.
- Social Media Integration
- Integrating social media into vending machines can be a disruptive innovation that incentivizes healthy habits by creating a community around healthy snacking.
- Gamification of Health
- Gamifying healthy snacking through vending machines can incentivize consumers to make healthier choices by turning healthy eating into a game.
Who This Affects Most
- Vending Machine Industry
- This industry can disrupt the traditional vending machine model by integrating smart features and social media to promote healthy snacking habits.
- Health and Wellness Industry
- Vending machines can be a part of the health and wellness industry by offering fresh, healthy options and using gamification techniques to promote healthy snacking habits.
- Technology Industry
- Technology companies can disrupt the vending machine industry by developing smart vending machines with features that incentivize healthy snacking habits, such as RFID technology and social media integration.
