The past few years have seen a rise in mobile promotions aimed at targeting Millennial consumers. Unlike older consumers, Millennials have different needs when it comes to the way their phone plans are structured. Companies are paying attention to these needs by offering specialized services such as music streaming and greater amounts of monthly data.
While older consumers primarily use their smartphones to text and make calls, Millennials use their phones for everything from watching videos to checking social media. These applications largely run on data, which means Millennials are more likely to choose phone plans that offer higher amounts of data per month. To meet these demands, companies such as 'Sure' and 'Virgin Mobile' offer customizable plans that allow consumers to replace certain services with greater amounts of data.
Beyond providing more data, companies have also begun offering unique mobile promotions that include custom services. For example, companies such as 'T-Mobile' and 'Virgin Mobile' have joined forces with music streaming platforms to give users the freedom to listen to music on the go.
Instead of simply offering one-size-fits-all phone plans, these promotions give Millennial consumers the freedom to choose a package that will fit their lifestyle.
From Crossover Phone Plans to Seamless Wireless Services
Katherine Pendrill — November 6, 2015 — Marketing
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