In order to tempt new customers to stop doing business with its competitors and test-drive the T-Mobile network, the brand set up a campaign called #neversettleforVerizon. This comes in response to Verizon's own #NeverSettle campaign and provides people who make the switch with a free T-Mobile phone for two weeks on an Un-Carrier plan. What's even more enticing is that an existing phone number can be ported to this new phone, without getting rid of the old line entirely.
Since ending contracts early generally mean you have to pay up big time—often in the range of hundreds of dollars—T-Mobile promises to cover any service costs that come up when the network is being tested as part of the trial.
T-Mobile's aim is to offer mobile users more freedom with fewer paid upgrades, penalties for using too much data and binding contracts.