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Virgin Mobile Custom Lets Smartphone Users Handpick Their Plans

 - Jul 31, 2014
References: virginmobile & wired
The Virgin Mobile custom is a revolutionary cellphone plan that allows consumers to customize what services they receive. This way all the standard smartphone features come unbundled and consumers can pick and choose what ones they'd like to have in their monthly plan.

Virgin Mobile, in conjunction with Sprint, created the mobile data plan Custom as a way to appeal to multiple phone users with different needs. The idea is that users can choose how much data they'd like to get each month and pay from there. The first package is $12 and comes with unlimited data to either Facebook, Twitter, Instagram or Pinterest. If consumers want unlimited data to all four they can pay $22 a month and the prices move up from there. There's even an option to add unlimited music streaming for $5 a month. This is a great way to target a wide variety of consumers who want different kinds of coverage in their mobile plans.