Pinterest launched Ask Pinterest, an experimental conversational shopping app that uses the company's Taste Graph to deliver personalized product recommendations and inspiration. The web-based app was introduced to test a chatbot-style interface that handles natural-language queries and preserves user context across sessions. It is initially available to a limited group of users.
The app can draw on a user's saved Pins and Boards when signed in, offering personalized guidance for multistep tasks such as planning events or furnishing rooms. Pinterest also introduced related AI advertising tools, including the Pinterest Model Context Protocol (MCP) and an AI assistant in Ads Manager to help advertisers optimize campaigns and creative.
For consumers, Ask Pinterest expands visual discovery with more contextual, conversational shopping experiences while simplifying complex planning tasks. The launch reflects Pinterest's broader strategy of advancing AI-powered personalization without disrupting its core platform.
Image Credit: Pinterest
