The T-Mobile Music Freedom service is designed to cut the data costs for the company's mobile subscribers. The telecommunication giant recently added 14 services to this popular feature including Google Play Music and Soundcloud in addition to their popular existing services like iTunes and Rhapsody.
Appealing to millennial consumers, the T-Mobile Music Freedom initiative cuts data costs for users who are downloading and streaming music from their phone. The service encourages users to enjoy hours of guilt-free music that will not affect the ultimate cost of their mobile phone bill.
This service is already a popular favorite among T-Mobile users and has resulted in a 300% increase of users who are now streaming music on T-Mobile's platforms.